Essential marketing and communication trends in 2020

Digital marketing and communications have never been more important. The combination of a move towards doing business online, and the way marketing is evolving, means it is crucial your business has an effective strategy to attract the attention of potential clients and customers.

Empower Marketing provides organisations with experience and knowledge across a huge range of marketing tools, without charging the exorbitant fees that some marketing agencies demand. They keep abreast of all the developments in the marketing industry, utilising their skills to make your business stand out from the crowd.

They aim to provide honest advice and creative ideas that help your business grow. To do that, they have come up with the 360º marketing solution

The 360º marketing solution

Empower Marketing offers a full spectrum of marketing solutions for your business, available on a monthly retainer. Or, if you need help with just one element of your marketing strategy, they can provide consultation and support in the areas you need it most.

They will work closely with you to establish the mix of marketing support that you need, utilising their extensive experience in the industry and a healthy grasp of all the latest marketing trends, including services such as:

  • Branding
  • Web development
  • SEO
  • Graphic design
  • Social media management
  • Email marketing
  • Copywriting
  • PR
  • Advertising
  • Publication materials

These are just some of the marketing services provided by Empower. Get in touch with their team to find out more.

Multi-channel marketing

Marketing and communications covers a range of services that often work well together, complementing and enhancing each other at different times. Having one team to manage all aspects of a marketing strategy helps you to develop a more cohesive approach. Not to mention the fact that it can save you a huge amount of time, effort and money!

Not every business is lucky enough to have an in-house marketing team, which often leaves people trying to do their own without the skillset or experience to do it justice, resulting in a lot of wasted time and budget. This is where Empower comes in, providing a friendly, one-stop shop for all your marketing needs.

Marketing in 2020

As you know, 2020 has been a year unlike any other. The way we do business, interact and reach out to customers has changed – potentially forever. Which means the way we need to market and communicate also needs to adapt. More and more marketing services have moved online, with less reliance on traditional print media and a more significant shift towards social media, web design and strong SEO.

Empower can help you to create a social media strategy that reaches the right demographic, using written content, images, videos and animations to help you connect with the right people. Importantly, they do all of this for a fraction of the cost of some other marketing agencies, keeping prices down by reducing overheads and working with a dedicated team of freelancers. At a time when budgets are stretched further than ever before, every penny counts.

Empower provides value as well as low prices, and that could be exactly what you need for your business in 2020 and beyond.

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